Anne Zander- Mother

A portrait series about transformation, humor, and the beauty of becoming.

Camera, Lights…Milk

Anne Zander: Mother explores motherhood through the lens of comedy and self-collapse. Our portraits mirror her live performance, a mix of honesty, absurdity, side splitting humor and pure joy.

The series of portraits capture what it truly means to lose yourself in motherhood and laugh your way back to yourself.

A small rubber doll with a human face, black hair, and a surprised expression, with arms and legs spread out.

Visual Identity

Brand Messaging

Brand Identity

Photo Production

Art Direction

Design

A woman with messy hair, partially painted face, holding breast-shaped devices over her chest, against a light blue background.

The Making of Mother.

The Challenge

Anne wanted portraits that captured the raw humor and emotional depth of Mother — a postpartum clown show about identity, exhaustion, and joy. The images needed to feel real and true, not polished or posed, but highly stylized and stand out to grab attention immediately.

Creative Direction

We started with the idea of Mother meeting the classic pin-up stereotype, but with a twist. With playful, expressive poses and simple props including tiny plastic babies, breast pumps, and her personal postpartum underwear. These details brought her stage character to life on screen. Retouching was minimal, with the intention of leaving the scars, bumps, hairs, and textures that make us so human and beautiful.

Results

The portraits became key visuals for Mother — featured on sizzle reels, social posts, and flyers across featured cities.
They boosted Anne’s visibility, helping her grow brand awareness, earn press, and connect with new fans.

Promotional image for the comedy show 'Mother,' featuring a woman holding automatic breast pumps over her breasts, with small baby figurines on the pumps, and the show's title and tagline.
A person wearing a surreal t-shirt that combines a human torso with elements of a medical device, including breast prostheses and a stretch of fabric resembling a hospital gown.

Credits:

Client: Anne Zander - Mother

Make-up & Hair: Casey Anderson

A woman with curly brown hair styling the hair of a seated woman with short brown hair. The seated woman is wearing a blue jacket and holding a brown hairbrush. They are in a room with a mirror, window, and curtains.