Bear Skn

Finding the comfort, in self confidence.

Comfort that Fits Boldy

Comfort looks different on everyone, and that’s kind of the point.


Bear Skn contacted us for images to show confidence, naturally and boldly to connect with their core audience. The models were empowered to own the room (or countryside) at any size, with a little humor and a lot of pride.

Photo Production

Art Direction

A cowboy hat, a pair of cowboy boots, and a pair of red and blue plaid boxers are laid out on dry grass in a field.

The Making of a Bear

Challenge

Bear Skn, an inclusive men’s underwear brand, needed authentic, body-positive visuals that celebrated real confidence and connected deeply with their audience.

Creative Direction

For each style and colorway, we worked closely with the client to pair garments with models that matched each shoot’s vibe. We shot in texturally rich settings — from urban industrial interiors in Portland to cowboy country on Sauvie Island, and vibrant studio scenes full of color and movement. Lighting was sharp and intentional, using both direct light and contrast to make the garments pop and the models stand strong.

Outcome

The visuals brought fresh energy to the brand, helping Bear Skn connect with customers who saw themselves represented. Confident, colorful, and full of pride — just like the people wearing them.

Warehouse Simplicity

Two pairs of Bear Skin men's underwear, one in black and the other in blue, placed on top of cardboard boxes.
A blue trash bin with a pair of black and white winter gloves draped over the side, surrounded by cardboard boxes in a storage area.
A person in sports shorts holding sunglasses in a warehouse with cardboard boxes on metal shelves.
A pair of blue Bearskin men's underwear hanging on a shelf surrounded by brown cardboard boxes.
Black and white Bear Skin brand men's underwear on a storage shelf
A pair of black and white Bear Skin underwear hangs on a wire shelf among stacked cardboard boxes in a storage area or warehouse.

Outdo Country

A man standing in a field of tall grass, wearing plaid boxer shorts, cowboy boots, and holding a black hat in his left hand. A denim jacket is draped over his shoulder, and the sky is clear and blue.
A man standing in a grassy field wearing red plaid boxer shorts, cowboy boots, a cowboy hat, and holding a jacket over his shoulder, with a clear blue sky in the background.
A man standing in a field of tall grass on a sunny day, wearing a cowboy hat, denim jacket, and plaid shorts, with his shirt lifted showing his belly.
A man standing in tall grass wearing red plaid boxers, with a tattoo on his arm, in an outdoor setting under clear blue sky.
Man standing in a field of tall grass, shirtless, wearing plaid boxer shorts and cowboy boots, holding a cowboy hat and a bottle, with a large hat and a necklace around his neck, in a rural outdoor setting with trees in the background.
A shirtless man wearing plaid boxer shorts, a cowboy hat, and sunglasses stands in a field of tall grass, holding a jacket over his shoulder against a blue sky with trees in the background.
A cowboy hat, a pair of cowboy boots, and red plaid boxer shorts placed on dry grass outdoors.

Runnin the Halls

A man with a beard and red hair is standing in a room with white brick walls and exposed pipes, doing a stretching exercise with one leg extended against the wall.
A shirtless man with a beard and blue eyes wearing a yellow firefighter helmet, camouflage shorts, long socks, and holding a fire extinguisher near his chest, standing in a hallway with a dark door and a red and white wall.
A shirtless man with a beard and muscular build posing confidently against a wall, wearing camouflage shorts with red trim.
A bearded man sits on the floor in underwear, next to a pair of camouflage boxer briefs, in a room with white brick wall and plain wall.
A shirtless man with a beard and red hair standing against a white wall, with one hand on his hip and the other hand pressing against the wall, in a room with white brick walls and a black window frame.
A man sitting on the floor wearing camouflage shorts and black socks, holding camouflage underwear with red trim, on a beige wooden floor near a doorway.

Hangin Houndstooth

Red and white patterned men's boxer briefs hanging on a clothesline against a blue sky with clouds.
A pair of red and black patterned boxer briefs and a red and white patterned jockstrap hanging on a clothesline against a blue sky with clouds. The boxer briefs have a white waistband with black text and symbols, and the jockstrap has a similar waist